The Challenge
INNR, a sports mental performance app targeting Gen Z athletes, required a brand identity that was modern, energetic, and serious. The identity needed to feel at home in the competitive sports-tech world, avoiding clichés while conveying concepts like focus, athletic intensity, and forward momentum. A primary requirement was a strong, scalable logo that would be instantly recognizable as an iOS app icon.
INNR, a sports mental performance app targeting Gen Z athletes, required a brand identity that was modern, energetic, and serious. The identity needed to feel at home in the competitive sports-tech world, avoiding clichés while conveying concepts like focus, athletic intensity, and forward momentum. A primary requirement was a strong, scalable logo that would be instantly recognizable as an iOS app icon.
The Solution
The approved direction is a powerful, custom-designed wordmark that acts as a memorable monogram. Each letterform was crafted to embody the brand's core attributes. The two central 'N's are interconnected and slanted, creating a strong visual metaphor for forward momentum and the neural pathways of the mind. This dynamic core is anchored by a solid 'I' and a modern, stylized 'R', resulting in a balanced and confident mark.
The approved direction is a powerful, custom-designed wordmark that acts as a memorable monogram. Each letterform was crafted to embody the brand's core attributes. The two central 'N's are interconnected and slanted, creating a strong visual metaphor for forward momentum and the neural pathways of the mind. This dynamic core is anchored by a solid 'I' and a modern, stylized 'R', resulting in a balanced and confident mark.
The logo's bold, geometric construction ensures high legibility and impact across all applications, from the small space of an app icon to branding on apparel and equipment.
The Outcome
The final identity is a distinctive, energetic, and highly ownable mark that perfectly captures the essence of INNR. It is a symbol of strength, focus, and progress that resonates directly with the modern athlete, giving the brand a powerful foundation for growth.
The final identity is a distinctive, energetic, and highly ownable mark that perfectly captures the essence of INNR. It is a symbol of strength, focus, and progress that resonates directly with the modern athlete, giving the brand a powerful foundation for growth.
