Challenge:
PACKTORO, a new manufacturer of sustainable Kraft paper packaging, required a brand identity that felt modern, sophisticated, and trustworthy. The primary challenge was to create a versatile logo system that could seamlessly incorporate various sub-brands (e.g., "PACKTORO SIP," "PACKTORO CARRY") while avoiding a generic corporate look.
PACKTORO, a new manufacturer of sustainable Kraft paper packaging, required a brand identity that felt modern, sophisticated, and trustworthy. The primary challenge was to create a versatile logo system that could seamlessly incorporate various sub-brands (e.g., "PACKTORO SIP," "PACKTORO CARRY") while avoiding a generic corporate look.
Solution:
I designed a custom, elegant script wordmark to give the brand a unique and premium feel. To subtly communicate its eco-conscious mission, a leaf element was integrated into the crossbar of the 't'. This primary logo was paired with a clean sans-serif typeface for the sub-brands, creating a cohesive and scalable brand architecture. An earthy, deep green color palette was chosen to reinforce the natural and high-quality nature of their products.
I designed a custom, elegant script wordmark to give the brand a unique and premium feel. To subtly communicate its eco-conscious mission, a leaf element was integrated into the crossbar of the 't'. This primary logo was paired with a clean sans-serif typeface for the sub-brands, creating a cohesive and scalable brand architecture. An earthy, deep green color palette was chosen to reinforce the natural and high-quality nature of their products.
Outcome:
The result is a distinctive and memorable brand identity that positions PACKTORO as a high-quality, sustainable choice in the packaging industry. The versatile logo system provides the client with a strong and flexible foundation to launch their brand and confidently expand their product lines in the future.
The result is a distinctive and memorable brand identity that positions PACKTORO as a high-quality, sustainable choice in the packaging industry. The versatile logo system provides the client with a strong and flexible foundation to launch their brand and confidently expand their product lines in the future.
